About HAWEKA > Company > Interview with Dirk Warkotsch

    INTERVIEW WITH DIRK WARKOTSCH,
    CHIEF EXECUTIVE, HAWEKA AG

     

    Dirk WakotschDirk Warkotsch has been responsible for the development of HAWEKA since 1993 and heads the company in the second generation.


    What does it mean for you to be the CEO of HAWEKA AG?

    „“First and foremost, it is a matter of the heart for me – it has been of great help to me that I brought along my passion to “develop smooth-running vehicles”. The market requirements change constantly and hence our products have to constantly develop and adapt to the requirements of our customers.”


    What makes your products special?

    “Since we very closely observe the market and are in constant contact with our customers, we are able to know which properties and “functions” the day-to-day work in tire service entails. Quality is imperative! And we ensure this through permanent production inspection.”


    Which entrepreneurial orientation do you pay special attention to?

    “We are also keen in offering future-oriented solutions for smooth-running vehicles that are developed by professionals for professionals. We can guarantee this since our developments are not only designed in Burgwedel, but in the proximity, in Harz. Our products are therefore worthy of the “Made in Germany” label. This quality seal is very important for us as an export oriented company and is always embraced positively by our foreign customers.”


    HAWEKA is now established worldwide. How did this happen?

    “It is true, we have been on all continents for quite a number of years now – this was obviously not foreseeable during the foundation of HAWEKA. However, the same principle still applies for the success of our company: products that prove themselves in the competitive German market have the best basis for international success. The high acceptance of our products at the start, in Germany and then in Europe, enabled us to start our international expansion. Maintaining this status is one of the constant challenges for my entire HAWEKA team!”


    “Simply click on “customer reviews” to see what some of our customers have to say about HAWEKA!” >>

    We would like to welcome you as a new customer – as a customer who similarly finds it important to be an expert of smooth-running vehicles!”

    Dirk Warkotsch

    Productfinder

     

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